How to source the right skill set for a modern marketing team
Our panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Mark Ritson: Coke Life is the harbinger of death for Coca-Cola
Mark RitsonI can’t believe I’m saying this but Coca-Cola’s new product, Coke Life, which launched last week, looks like a dud.
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Mondelez relaunches ‘Maynards Bassetts’ as one brand in adult candy push
Leonie RoderickMondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share.
5 things you need to know this week
Leonie RoderickFrom Disney launching a health-focused campaign to Sport England inspiring 2.8 million women to get active, it has been a busy week in the world of Marketing. Catch up on the biggest news in the marketing industry over the last seven days.
Marketing effectiveness and CFO buy-in: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport: A small budget is an opportunity to think differently
Michaela JeffersonBT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Almost half of marketers plan to recruit staff over the next three months
Michaela JeffersonPlans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
How Coca-Cola maintained ‘human-centric’ insight throughout the pandemic
Manny PhamCoca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.