How to source the right skill set for a modern marketing team
Our panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Mark Ritson: Coke Life is the harbinger of death for Coca-Cola
Mark RitsonI can’t believe I’m saying this but Coca-Cola’s new product, Coke Life, which launched last week, looks like a dud.
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Mondelez relaunches ‘Maynards Bassetts’ as one brand in adult candy push
Leonie RoderickMondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share.
5 things you need to know this week
Leonie RoderickFrom Disney launching a health-focused campaign to Sport England inspiring 2.8 million women to get active, it has been a busy week in the world of Marketing. Catch up on the biggest news in the marketing industry over the last seven days.
Coke on how cutting brands will lead to stronger innovation
Molly FlemingCoca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Premier Inn’s CMO on waking up the ‘dormant’ brand
Sarah VizardCovid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever ups investment in ‘manpower intensive’ digital marketing
Molly FlemingUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
Marketing budgets slump again as UK enters second Covid wave
Matt BarkerThe latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.