With Airbnb now appearing on the high street thanks to a new partnership with STA Travel, James McClure, its general manager for the UK and Ireland, has told Marketing Week that the disruptive travel startup is committed to developing into an ‘iconic super brand’.
Uber is still learning how to articulate its values and tell its brand story to the wider world, its CEO and co-founder Travis Kalanick told the Dreamforce conference in San Francisco.
Ahead of the Dreamforce conference in San Francisco last week, Marketing Week took an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.