Sponsored by Return Path
How to use email to its full potential
A panel of attendees at a Marketing Week roundtable event sponsored by Return Path discussed how marketers can help the email channel achieve its full potential.
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Why is email investment falling despite high returns?
Mindi ChahalMarketers continue to see email as a highly effective marketing channel, second only to search in delivering ROI, yet they are dropping their investment in the channel and potentially risking the revenue it brings back.
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How programmatic is transforming email marketing
Sarah VizardAs the latest figures from the Direct Marketing Association reveal email marketing is becoming more important than ever, the industry is turning to new technology such as programmatic to ensure that email is as personalised and relevant to consumers as the rest of the marketing mix.
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Brands failing to optimise emails for mobile devices
Jonathan BaconNew research reveals that although 71% of marketing emails are opened on a mobile device, people are more likely to make a purchase from their desktop. Brands need to think about the post-click experience to help drive sales on mobile.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.