If marketers want to be taken seriously they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their market.
Spanish banking group Sabadell has inherited a lot more than a stake in the UK banking market as it acquires TSB, a brand which has been in good health since its launch 18 months ago.
Finance start-up Azimo is hoping to take on the might of the banks as it looks to shake up the money transfer industry.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.