How Visa and Lloyds Banking Group are responding to ‘fintech’ disruption
Increasing competition from the financial technology sector, also know as fintech, is prompting large financial institutions to seek out new partnerships and collaborations.
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Channel 5 rebrands as it claims its ‘diverse’ content doesn’t get the credit it deserves
Thomas HobbsChannel 5 has unveiled a major rebrand as it aims to reflect the different identities of its numerous TV channels and explain to both viewers and advertisers the ‘breadth’ of content it airs.
Instagram: Competing with TV or complementing it?
Sarah VizardInstagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
What marketers can learn from the ‘fintech’ disruptors
Jonathan BaconFinancial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
Consumer confidence inches up but overall picture ‘remains grey’
Lucy TesserasConsumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
‘Nobody likes to feel stupid’: Marketers on how best to communicate with stakeholders to secure investment
Niamh CarrollThe third event in the Festival of Marketing’s Currency of Effectiveness series explored how marketers can make the case for investment in their business, with senior marketers explaining the importance of transparency in their relationships with stakeholders.
How brands are creating memorable experiences with AR
Marketing Week PartnerLeading creators reveal how to harness the power of augmented reality for brand marketing.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.