Channel 5 has unveiled a major rebrand as it aims to reflect the different identities of its numerous TV channels and explain to both viewers and advertisers the ‘breadth’ of content it airs.
Instagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
Financial technology brands are shaking up what has been a stuffy and inaccessible industry by meeting changing consumer demands head-on, and marketers stand to learn a great deal from their disruption.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?