How Warburtons is using ‘innovation and fame’ to drive the brand
Warburtons is celebrating its 140th anniversary this year, but faces challenges keeping momentum going as people become more health-conscious and reduce their consumption of bread.
Warburtons’ Muppets campaign is the Christmas TV ad ‘most likely’ to result in a purchase
Thomas HobbsWarburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
Warburtons predicts even more celebrity tie-ups as it launches £25m Muppets campaign
Leonie RoderickWarburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year.
Flora partners with Warburtons to try and lift sales
Seb JosephUnilever is partnering its Flora brand with Warburtons for a shopper marketing drive to highlight the taste and health benefits of both as the former steps up efforts to kickstart growth.
12 best practice guidelines for PPC landing pages
Econsultancy TeamTo be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
AB InBev launches a quiz app to engage a new generation of beer drinkers
Molly FlemingThe app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
More CMO roles held by women and ethnic minorities
Ellen HammettThere are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.
When you’re urging clients to keep advertising, you need to walk the walk
Nick LawtonAsking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.