How Warburtons is using ‘innovation and fame’ to drive the brand
Warburtons is celebrating its 140th anniversary this year, but faces challenges keeping momentum going as people become more health-conscious and reduce their consumption of bread.
Warburtons’ Muppets campaign is the Christmas TV ad ‘most likely’ to result in a purchase
Thomas HobbsWarburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
Warburtons predicts even more celebrity tie-ups as it launches £25m Muppets campaign
Leonie RoderickWarburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year.
Flora partners with Warburtons to try and lift sales
Seb JosephUnilever is partnering its Flora brand with Warburtons for a shopper marketing drive to highlight the taste and health benefits of both as the former steps up efforts to kickstart growth.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.