Warburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
Warburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year.
Unilever is partnering its Flora brand with Warburtons for a shopper marketing drive to highlight the taste and health benefits of both as the former steps up efforts to kickstart growth.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
There are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.
Asking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.