SAS: The Rise of Big Data

In association with SAS

How was it in the days before loyalty marketing? brightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer   How can big data be used to marketing’s advantage? brightcove.createExperiences(); Download whitepaper: Big data, small data Click here to return to the SAS big data homepage

Letters: Segmentation will alienate individuals

Tess Waddington

I read with interest ‘UK consumers underwhelmed by their experience with brands’ ( and it comes as no surprise that many customers feel this way. With some brands still looking at consumers in segments rather than as individuals there will continue to be disconnect in customer experience as individual interests are not being recognised. Consumers […]