How was it in the days before loyalty marketing?
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SAS: The Rise of Big Data
In association with SASHow was it in the days before loyalty marketing? brightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer How can big data be used to marketing’s advantage? brightcove.createExperiences(); Download whitepaper: Big data, small data Click here to return to the SAS big data homepage
Letters: Segmentation will alienate individuals
Tess WaddingtonI read with interest ‘UK consumers underwhelmed by their experience with brands’ (mwlinks.co.uk/customerexperiencemarketing) and it comes as no surprise that many customers feel this way. With some brands still looking at consumers in segments rather than as individuals there will continue to be disconnect in customer experience as individual interests are not being recognised. Consumers […]
‘Nike to stop making FuelBand hardware’
Sarah VizardNike is said to be considering pulling its FuelBand fitness tracker and will instead concentrate on its digital app ecosystem, Nike+, as it switches focus away from wearable technology to software.
Marketoonist on the false choice between brand and performance
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Superdrug freezes more prices to combat rising cost of living
Lucy TesserasThe health and beauty retailer is also launching a campaign with poverty campaigner Jack Monroe to offer customers tips to help keep costs down as hygiene poverty is rising at an “alarming rate”.
‘A rocket ship ride’: Microsoft’s CMO on 30 years at the brand
Molly InnesHaving spent around half of his three decades at the tech giant in marketing, Capossela believes his breadth of experience – including a role as speech assistant to Bill Gates – has helped him succeed.
What makes for effective marketing and how to measure it?
Lucy TesserasTop marketers from some of the UK’s leading brands – and Marketing Week Awards judges – share what they believe are the secrets to effective marketing.
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