Stella Artois is launching its “360-degree” Wimbledon campaign today (14 June) in a bid to bring the Wimbledon experience to the masses, using theatre to make a more emotional connection with consumers.
Wimbledon has a “never say never” approach to airing whole matches from the tournament on social media platforms such as Twitter according to Mick Desmond, commercial and media director at the All England Lawn Tennis Club.
With the UEFA European Championship 2016 kicking off today (10 June), brands including Carlsberg, Coca Cola, Betfred and The Sun tell Marketing Week why a mix of integrated digital campaigns and a tongue-in-cheek approach to advertising will be crucial to achieving cut through during the tournament.
From 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.