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Post Office CMO: Mix the emotional and rational to make your brand stand out
Pete MarkeyIn competitive, fast-moving, dynamic markets, the need for differentiation and real stand out for a brand is key.
Waitrose marketing boss: Promotions persuade people to be disloyal to the brands they like
Sarah VizardWaitrose is looking to change customers’ relationship with promotions with the launch of its personalised offers scheme after marketing director Rupert Thomas admitted the current system causes people to be disloyal to brands.
Marketing industry the worst at offering training
Sarah VizardCMOs need to take over responsibility for training their marketing teams, according to industry experts, after research finds that the marketing industry is the worst at offering career development.
Marketoonist on sales-focused advertising
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative effectiveness, media consumption, B2B buying preferences: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Hotel Chocolat promotes CMO to UK chief executive
Niamh CarrollGroup CMO Lysa Hardy has been promoted to UK chief executive of Hotel Chocolat, while Lynne Ormrod has been promoted to global CMO.
How one charity is addressing the gap between brand awareness and income generation
Grace GollaschHomelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research into how its low brand awareness was directly impacting donations.