HSBC has appointed James Boulton as UK marketing director with responsibility for the HSBC, HFC, First Direct and M&S Money brands. He was poached from rival HBOS where he was head of customer and brand strategy.
Procter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.