HSBC to launch mortgage campaign

HSBC is to launch a summer marketing campaign to push its new mortgage offer and position itself as a safe and secure bank.

The outdoor, online, press and in-branch activity has been created by Dialogue141 and will run nationally.

The new product, HSBC Mortgage Rate Matcher will launch in early June. The bank will offer home-owners considering a new mortgage the chance to fix at a rate that matches their current variable rate.

The creative shows an inflatable house being held by guy ropes and pegs preventing it from rising, accompanied by the strapline, “Wish you could fix your current great mortgage rate?”

The campaign aims to target mortgage holders aged 35 to 50, and to encourage them to call or visit their local branch mortgage adviser.

Tracy Waxman, HSBC’s head of advertising, says the campaigns aims to communicate to home-owners that they “can find stability and reassurance at the world’s local bank, in these uncertain times.”

The bank’s recent fortunes have contrasted sharply with rivals such as Lloyds Banking Group and Royal Bank of Scotland, reporting last month that it had made a “resilient” start to the year with profits ahead of last year.

The campaign comes as HSBC continues its search for a UK marketing director following the departure of James Boulton in February.


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