Malugin was formerly head of products and marketing at Polaroid Consumer Electronics and head of market development at Eastman Kodak.
In his new role, he will be responsible for HTC’s overall brand, marketing and communications across EMEA. HTC is the mobile designer behinf Google’s Nexus One and also sells its own branded handsets.
Malugin says: “HTC is a brand to watch in the mobile space. HTC has a reputation for cutting-edge innovation and design and provides a unique mobile experience for its users. It is an exciting time as HTC builds broad consumer awareness and further reinforces its position as a leading smartphone designer. I am thrilled to be joining at such an important stage in its evolution as a consumer brand and look forward to contributing to its continued success.”
Florian Seiche, vice president, HTC Europe, adds: “HTC looks for individuals who are able to articulate and effectively wield HTC’s unique, customer-centric brand. Vladimir’s appointment is an important step in establishing our global vision for HTC.”
HTC recently unveiled a global advertising campaign focusing on the brand being “quietly brilliant” and “all about you”. Branding activity was handled by Figtree.