HTC loses another top marketer

HTC is scrambling to find a top marketer to plug another gap in its European region following the departure of EMEA head of consumer marketing Jeremy Corenbloom.

The new HTC One phone.
The HTC One.

Corenbloom has left the struggling handset maker to join to cover for UK director of relationships and marketing Katie Sheppard, who is currently on maternity leave.

He joined HTC in 2010 and was responsible for leading and managing internal and external teams to drive brand preference for HTC devices across Europe. During his three year tenure Corenbloom was part of the team that developed HTC’s first global advertising campaign, which featured a student taking photos with an HTC Desire whilst skydiving.

Prior to joining HTC, Corenbloom was an advertising and sponsorship manager at T-Mobile and worked on the famous Liverpool Street Station flashmob ad campaign.

His exit follows that of HTC’s former UK head of marketing, James Atkins, who joined forces with former HTC UK head of sales Mike Coombes to create a rival smartphone company: Kazam. HTC is still recruiting to fill these roles in its UK division. 

Atkins and Coombes  left just days after the Taiwanese mobile manufacturer announced EMEA co-founder Philip Blair was to take over from Phil Roberson – another recent departure from the company – to lead the company’s UK and Ireland division. 

Other recent high profile exit form the company include that of EMEA president Florian Seiche and Jon French, Middle East and Africa vice president.

Last week HTC reported an 83 per cent drop in net profit to TWD 1.25bn (£27.8m) in its second quarter. The company had been pinning its turnaround hopes on the success of its latest flagship handset, the One, but sales have been held back by supply delays and increased competition from the likes of Samsung and Sony. 



Marketers chipper over outlook for industry

Russell Parsons

Hopes the gloom that has hung over the marketing industry for the last five years is clearing have risen after an influential report found the net balance of marketers planning to spend more at the highest rate for six years.  

Ian Morley P&G

P&G unveils NPD blitz to revive household category

Russell Parsons

Procter & Gamble is to unveil an “unprecedented” raft of product innovations, including product extensions for its Ariel, Flash and Duracell brands, as part of a two-year new product development programme aimed at kick-starting growth in the flat household category.