Hush Puppies, the footwear manufacturer, is launching its first range of shoes for infants next year in an attempt to end Clarks’ dominance of the children’s category.
The shoes, which are for children up to five years old, are part of Hush Puppies’ “Fit Left Fit Right” fitting range, which are designed specifically for growing feet. The shoes are fitted for each foot separately and the sole is moulded to fit.
The shoes are made of soft leather, and have no seams so they are more comfortable for young feet. Hush Puppies says that the range will give children better-fitting shoes.
Hush Puppies UK marketing manager Julie Bradley says there will be an advertising campaign to support the pre-walkers’ range launch, although details have yet to be confirmed. Leicester-based Big Communications handles all advertising and media planning and buying for the shoe brand.
Hush Puppies was established in 1958, and was launched in the UK by high-street footwear-retailer Saxone a year later. The brand was popular during the 1960s, and celebrity fans include Mick Jagger, David Bowie and Liam and Noel Gallagher.