Hutchison 3G UK’s strategy and marketing director Lisa Gernon is cutting the number of days she works for the company to two days a week, and is taking an advisory role. The company confirms that it is looking to recruit a new marketing director. (News Analysis)
Discovery Foods is extending its brand into a new category, with the launch of a range of pasta sauces called the New York Italian Big Flavour Pasta Sauce range. Discovery has in the past been associated with Mexican and American sauces, but its new sauce range will be positioned as an alternative to traditional Italian […]
HHM has been appointed by the Welsh Development Agency to develop a marketing strategy for its £3m Innovation Action Plan project to support competitive business innovation in the region.
Sports agency IMG’s leadership is expected to be contested between Bob Kain, head of the group’s North and South American business, and Alastair Johnson, president of IMG International. IMG founder Mark McCormack died last week.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.