Hybrid challenges and rebrand conundrums: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of ‘nailing’ hybrid working to negotiating an effective corporate rebrand, it’s been a busy week. Here is my take.
The hybrid challenge
If I were to draw a word cloud of what has come up in work-related conversations in the last two years, “hybrid” would feature bigger and bolder than most.