Hybrid working important to more than 80% of marketers

Despite the fact 82.6% of marketers say hybrid working is important to them, almost one in 10 have had a request for greater flexibility turned down by their employer.

Career & Salary Survey 2022Companies will need to offer hybrid and flexible working arrangements to attract the best marketers, according to the 2022 Marketing Week Career and Salary Survey.

Some 82.6% of the 4,463 marketers surveyed say hybrid or flexible working is either important or very important to them. When looking solely at a comparison of ‘very important’ job characteristics, hybrid working comes in fourth (49.6%) behind a good working environment (70.4%), fair financial rewards (60.7%) and the opportunity to advance your career (55.6%).

Nearly half of the respondents (49.8%) are currently working in a hybrid manner, mixing days in the office with days at home. This number rises to 52.3% of marketers in large businesses (250 employees and over) and dips slightly in SMEs to 47.3%.

However, nearly one in 10 (9.3%) marketers report having had a request to working flexibly turned down by their employer.

Among this group, reasons for flexibility being rejected range from brands wanting marketers to be in the office full-time (34.2%), companies not believing remote working is effective (26.5%), or operating a ‘one size fits all’ approach (24.5%).

The exclusive analysis shows demand for flexibility differs according to gender and age demographics, although the overall trend makes a compelling case for brands to get to grips with hybrid working or risk losing marketing talent for good.

Click here to read the full analysis of marketing’s demand for hybrid working