From 
Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
1 Comment
The metaverse is a naïve joke but the concept of bridging internet and reality is key
Tom GoodwinAny new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
A metaverse reality check: What role for brands?
Rebecca SentanceMany companies are eager to explore investments in the metaverse, but what is the best way to go about it?
Consumer confidence makes ‘surprising rebound’ from historic lows
Michaela JeffersonGfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Budgeting and changing strategy: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.