i-level, the online media agency, has been appointed to the &£5m digital media planning and buying account for the AA. The account is for the AA’s three core businesses: roadside recovery, insurance and loans. Manning Gottlieb OMD previously held the business.
Barclaycard International has appointed EHS Brann to its multi-million pound global below-the-line business. As Barclaycard International’s first global direct marketing agency, EHS Brann will work with the central marketing team, focusing on the key European markets of Germany, Italy and Spain. In these markets, the agency will help Barclaycard capitalise on its links with Barclays, […]
The fortunes of Fiat’s car division have gone from bad to worse. Quality issues and an inward-looking culture haven’t helped, says Robert Lester
Monstermob, the mobile phone content provider, has appointed former Orange chief executive Hans Snook as its chairman. Snook is stepping down as chairman of Carphone Warehouse in July.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.