IAB Creative Showcase

Profero’s dark side shines out

CocaineProfero has won December’s Internet Advertising Bureau/ Microsoft Advertising Creative Showcase for its “Dark side to coke” ad.

The Home Office, Department of Health, Department for Children, Schools and Families and COI challenged Profero to create an informative, impartial and interactive digital experience where teenagers could seek advice on drugs and drug use.

AKQA’s viral campaign “Happy Christmas from AKQA”and AIS London’s Priority New Year’s Eve Competition campaign for O2 were runners-up.

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