Ian Cook to become chief executive of Colgate Palmolive
Colgate Palmolive has announced that president-chief operating officer Ian Cook will become chief executive. Cook will succeed the current chief executive Reuben Mark next year.
Colgate Palmolive has announced that president-chief operating officer Ian Cook will become chief executive. Cook will succeed the current chief executive Reuben Mark next year.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.