Ice bucket challenge
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Royal Mail accuses TNT Post of misleading public
Russell ParsonsAn ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.
Social media based real-time analytics are a force for good
Mindi ChahalTwitter, Facebook and Instagram have all recently launched analytics tools to provide marketers with real-time insights into activities on their sites.
Lidl’s £20m statement of intent
Sarah VizardThe launch of Lidl’s first brand campaign is a statement of intent, proof that it wants to be seen as a major force in the grocery space not just a discounter.
Sainsbury’s tells Santa origin story in Victorian Christmas ad
Sarah VizardSainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.
BritBox: This is the time to make our mark on the industry
Molly FlemingBritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
In-store retail is finally going digital
Ben DavisFrom Sainsbury’s debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital.
Think long, learn fast for effective B2B marketing
David van SchaickSome of today’s most successful B2B marketers have revealed their winning strategies – with honest insights about the speed, agility and timing of campaigns and warnings about the dangers of siloed environments.
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