Ice bucket challenge
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Royal Mail accuses TNT Post of misleading public
Russell ParsonsAn ad for TNT Post has been banned for being misleading after rival Royal Mail complained it implied TNT was subject to the same statutory obligation to deliver nationwide as it is.
Social media based real-time analytics are a force for good
Mindi ChahalTwitter, Facebook and Instagram have all recently launched analytics tools to provide marketers with real-time insights into activities on their sites.
Lidl’s £20m statement of intent
Sarah VizardThe launch of Lidl’s first brand campaign is a statement of intent, proof that it wants to be seen as a major force in the grocery space not just a discounter.
Casual dining crunch and the purpose of John Lewis: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week Top 100 2020: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Morrisons, John Lewis, Next: 5 things that mattered this week and why
Marketing Week ReportersFrom John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
Can casual dining brands survive on supermarket shelves?
Molly FlemingAn increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
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