Iceland relaunched its online shopping service earlier this year after scrapping it eight years ago. It is rolling out the service across the country, aiming to offer free home delivery from around 85 per cent of its stores if customers place an order for more than £35 by April next year.
Iceland’s e-commerce chief John Mackie told The Grocer that it currently has 260 stores capable of fulfilling online orders. By April, customers will be able to pick up online orders in 540 of its current stores and the retailer is also on the lookout for new store locations with enough space for click and collect.
Iceland is the latest supermarket to launch a click and collect service as grocery retailers look to ever more convenient ways to get their goods to customers. Tesco says that around two-thirds of its non-food online orders are collected at one of its 1,500 collection points, although most food ordered online is still home delivered.
Supermarkets are also using click and collect to help them reach customers in areas where they may not have a presence. Waitrose is planning to install lockers at locations such as petrol stations where customers will be able to pick up their online goods.
Meanwhile, Asda is taking its click and collect service to tube stations across London as it expands its service to areas not currently served by its stores. It wants to increase the number of click and collect locations from 218 to more than 1,000 over the next five years.
Tesco is also looking to exploit the emerging trend, piloting its first off-site click and collect services earlier this year.