Iconic covers promote Smooth

Dye Holloway Murray has created a campaign for Smooth Radio Network, highlighting the “variety” of music on its six stations. It is the agency’s first work for the station.

The campaign, which launches on May 5, consists of TV, outdoor and press advertising. The ad features iconic album covers from the last 50 years masking parts of people’s bodies, an online craze known as “sleeve facing”. It will feature artists such as Blondie and the Beach Boys.

Dye Holloway Murray managing partner Jorian Murray says: “We know the people we want to target with this campaign cherish their album collections, so this idea is the perfect way of representing the eclectic range of the Smooth play list and connecting with our audience.”

A television campaign for Smooth Radio is due to launch in September.