I’d like to just say that again

In last week’s issue you confirm that a 61-year-old (Larry Light) has taken over as global chief marketing officer of McDonald’s (MW September 12). I do not want to make a comment, but thought it would be nice to see the fact repeated again.

Michael Bartman (fiftysomething)

Promotional marketing consultant





Marketing Week

Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.

DFGW wins BBC digital TV launch

Marketing Week

The BBC has appointed DFGW as lead agency for the multi-million pound launch of digital terrestrial platform Freeview this autumn. The corporation has pledged that it will back the launch of the platform with its “biggest ever” marketing push. Abbott Mead Vickers.BBDO (AMV) will also provide strategic and creative work, and the BBC’s in-house creative […]


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