IDEAS to relaunch Forum for the Future brand

Sustainable development charity Forum for the Future has appointed specialist agency IDEAS to relaunch its brand. The social, ethical and environmental agency won the business following a four-way pitch against undisclosed agencies.
The appointment follows a strategic review undertaken by charity chief executive Peter Madden, who was appointed in October 2006. Forum for the Future works with more than 150 partner organisations in business and the public sector. It also publishes Green Futures, a monthly magazine aimed at debating the “shift towards sustainability”. The charity was founded 11 years ago by Jonathon Porritt, Sara Parkin and Richard Ekins.
IDEAS has previously worked with clients including Greenpeace, for its “Spoils of War” campaign, and cancer charity Macmillan on its annual Coffee Morning event.


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