IDM names Adrian Gregory to chair data council

The Institute of Direct Marketing has appointed Adrian Gregory, chief executive of data value management specialist DQM Group, as the new chair of its data and database marketing council.


The council is made up of full-time data practitioners from across the direct marketing profession and was set up in 2004 with the aim of advising the IDM on the data-related aspects of its professional development and education programmes.

Gregory has over 20 years experience as a data specialist. For the last five years he has been helping to build DQM Group, the data governance specialist and market leader in protecting commercial and customer data from misuse.

He replaces Iain Lovatt in the role and says: “”Now is an incredibly important time for the direct, digital and data industries, when increasing data loss, growing ID theft, environmental issues, and understandable concerns amongst consumers are posing a major threat.

“I believe that it’s vital that we tackle these challenges head on and intend to use my new role as a positive means to continue to communicate the value of data and data skills to drive business performance.”

The IDM Data Council’s input has been instrumental in the development of some of the Institute’s major initiatives, including the annual IDM Data Council Summit (and its portfolio of database marketing training courses.



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