The International Herald Tribune, the global edition of the New York Times newspaper, has relaunched its website and unveiled a redesign of the paper’s print edition.
From today (March 30) visitors to the paper’s website IHT.com will be redirected to a new site: global.nytimes.com.
The site is edited in New York, Paris and Hong Kong and the publishers claim it “combines the international voice of the IHT with the worldwide breadth of reporting of The [New York] Times and the digital expertise of NYTimes.com”.
The print edition of the IHT has been overhauled after a year-long collaboration with the New York Times’ design team. The paper now uses a new Cheltenham typeface and has a new masthead that gives more prominence to the world International.
The IHT business section, produced in collaboration with Reuters, has been given added prominence, as has the Breaking Views business columns that were introduced last year after a deal between breakingviews.com and The New York Times. The weekend edition also has a revamped arts section.
The publishers say the redesign “gives more definition to the 122-year-old paper’s journalistic strengths and emphasises its international personality.”
The New York Times Media Group, international advertising director, Jean Christophe Demarta, says the double launch offers creates new opportunities for advertisers with advanced targeting options on the web and larger positions in the print paper.