Ikea to launch campaign in approach to Christmas

Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called ‘Unlimited Possibilities’, the campaign features a couple in a room whose furnishing repeatedly changes in style. More than 3,000 individual Ikea products were used in order to provide an idea of the different options available at Ikea. The ad will feature the usual tagline, ‘Live UnLtd’. The campaign was created by Karmarama, which used director Antoine Bardot-Jacquet, the creator of Weiden & Kennedy’s Honda cog ad. Media was planned and bought by MediaCom. Ikea is reported to be reviewing its £30m European media account following the appointment of Peter Hogsted, head of marketing for Ikea in Denmark, to the post of managing director in the UK.


Proof we can exceed the bog-standard

Marketing Week

I’ve always enjoyed Iain Murray’s column and was delighted that his first advertising deconstruction (MW October 23) featured American Airlines’ current campaign. However, what Murray sees as a small advantage in the extra legroom we have onboard our transatlantic fleet, our customers see as a huge benefit. Regular research among our passengers shows that we […]

Having a stab at entering into the Hallowe’en spirit

Marketing Week

Hallowe’en comes but once a year, and with it brings teenagers threatening to let down the tyres of the Diary’s Austin Allegro if it doesn’t give them the requisite reward for wearing a “Scream” mask stolen from the local newsagents. The staff of agency Haygarth obviously don’t share this sentiment, however, and have called a […]


    Leave a comment