Ikea reimagines the tortoise and the hare to highlight the benefits of sleep
Marketing Week ReportersIkea’s new campaign aims to tackle the issue of sleep problems amid Covid-19 and position its products as the answer.
Brands in hibernation: How marketers are staying connected with customers
Charlotte RogersDespite having to shutter their outlets, brands from food to furniture are finding new ways to connect with consumers and help on the crisis frontline.
Can Ikea spark a UK shopping centre revival?
Matthew ValentineFollowing its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?
How the streetwear spirit is transforming mainstream retail
Matt BarkerThe streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street.
Ikea launches first Christmas ad with ‘irreverent’ take on festive hosting
Sarah VizardIkea hopes to help Britons recover from ‘home shame’ by showing them how little changes can brighten up a house and get it reading for festive hosting.
The rental economy: ‘It’s not a trend, it’s a movement’
Matthew ValentineTired of a throwaway culture based on cheap products, shoppers are increasingly opting to rent products, from fashion to furniture, in their search for sustainable solutions that suit modern attitudes to ownership.
John Lewis, Ikea and M&S top UK brand health rankings
Ellen HammettIn spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
Brand of the Year shortlist profiled: Ikea
Michael BarnettIkea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
How brands are injecting creativity into digital
Charlotte RogersDigital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics.
Marketing Week Masters awards shortlist: Special Masters
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.
Huawei, Bodyform and HSBC top Marketing Week Masters awards shortlist
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Greenpeace, Diageo, Elvie and Aldi also racking up multiple nominations.
Marketing Week Masters ‘Brand of the Year’ shortlist announced
Marketing Week ReportersWe unveil the five brands that will fight it out to be named ‘Brand of the Year’ at the Marketing Week Masters awards in October.
Marketing Week Masters Awards ‘Brand of the Year’ nominations revealed
Marketing Week ReportersA total of 10 brands have been nominated for ‘Brand of the Year’, powered by YouGov. The winner will be announced at the 2019 Marketing Week Masters Awards in October.
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Ikea’s foray into the rental economy shows a brand firmly on the front foot
Charlotte RogersIf Ikea’s seven decades in interiors has taught it anything, it’s that you’ve got to move with the times or get left behind.
What consumers really think of the high street’s big retail brands
Marketing Week PartnerThe big department stores are ahead on perceptions of quality and satisfaction but they lag the high street on value, which new YouGov research shows is now key to acquiring and retaining customers.