John Lewis, Ikea and M&S top UK brand health rankings
Ellen HammettIn spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
Brand of the Year shortlist profiled: Ikea
Michael BarnettIkea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
How brands are injecting creativity into digital
Charlotte RogersDigital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics.
Marketing Week Masters awards shortlist: Special Masters
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.
Huawei, Bodyform and HSBC top Marketing Week Masters awards shortlist
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Greenpeace, Diageo, Elvie and Aldi also racking up multiple nominations.
Marketing Week Masters ‘Brand of the Year’ shortlist announced
Marketing Week ReportersWe unveil the five brands that will fight it out to be named ‘Brand of the Year’ at the Marketing Week Masters awards in October.
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Marketing Week Masters Awards ‘Brand of the Year’ nominations revealed
Marketing Week ReportersA total of 10 brands have been nominated for ‘Brand of the Year’, powered by YouGov. The winner will be announced at the 2019 Marketing Week Masters Awards in October.
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Ikea’s foray into the rental economy shows a brand firmly on the front foot
Charlotte RogersIf Ikea’s seven decades in interiors has taught it anything, it’s that you’ve got to move with the times or get left behind.
What consumers really think of the high street’s big retail brands
Marketing Week PartnerThe big department stores are ahead on perceptions of quality and satisfaction but they lag the high street on value, which new YouGov research shows is now key to acquiring and retaining customers.
Ikea shifts marketing strategy to focus on product innovation rather than rooms
Ellen HammettCentred around its ‘magic’ blue bag, the ads have been designed to showcase the scale of Ikea’s new products and how each can improve the everyday lives of homeowners.
Retailers should look to Ikea for tech inspiration
Ben DavisRetail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path.
Ikea, RBS and Just Eat to discuss exploiting emerging tech to boost brands at Supercharged
Marketing Week ReportersSupercharged returns 1 May in London and will feature top brands discussing how they are using artificial intelligence to better serve customers.
Ikea launches pregnancy test ad, Diet Coke gets a revamp in the US: International round-up
Leonie RoderickPlus Oreo launches a new campaign in Belgium and France with the help of actor Owen Wilson and Airbnb faces a further crackdown in Amsterdam.
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Pritchard, Ikea and the trouble for CMOs: Our columnists reflect on 2017
Marketing Week ReportersFrom Marc Pritchard’s speech about the state of the digital media buying landscape and Coke ditching the CMO role, to trends for 2018, our regular columnists share their thoughts and predictions.