Imagine Fashion sets its sights on luxury goods

Imagine_fashionLuxury brands are to have a new vehicle for exposure with the launch of Imagine Fashion, a free online and mobile video publication.

Imagine Fashion will be devoted to luxury and fashion brands and is set to launch at the end of this year. It has appointed BLM Red, the specialist arm of Arena BLM, to handle media planning and buying for the launch campaign.

Imagine Fashion will target cutting-edge and fashion-conscious viewers with exclusive film content created by leading names in the worlds of fashion, music, art and design. Visitors to the website and via mobile will be able to see a constant stream of updated films, editorials and fashion news updates.

BLM Red is devising a campaign that will take in outdoor advertising, social networking sites, digital display ads, search engine optimisation and search marketing. A creative agency has not yet been attached to the project.

The team behind Imagine Fashion is led by editor-in-chief Amber Gordon, a former contributing fashion editor of the Financial Times’ How To Spend It magazine.

A recent report on online shopping from the Office of Fair Trading says that one in three consumers are still not comfortable with the concept due to a lack of trust and personal security fears. A forthcoming white paper on the issue is to set out some guidelines and precautions that consumers can take.

Online shopping has proven lucrative for fashion retailers such as which offer lower value “fast fashion” products.


Admedia names Adam Mills as Lace replacement

Marketing Week

Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace. Mills (pictured) will join the company in June. Lace left to start up the agency Campbell Lace Beta. Mills joined CSA in 1994 and left when the business was sold […]

Jazz FM to launch recession-busting campaign

Marketing Week

Digital radio station Jazz FM is to launch a marketing campaign that positions the station as an “antidote” to the recession. The £500,000 poster campaign, created by WARL, will run through the summer on Clear Channel sites and consist of six-sheet posters running nationally and digital 48-sheet sites throughout London. The activity, which will feature […]


    Leave a comment