Immediate Sales Company…

Immediate Sales Company, a subsidiary of M&C Saatchi, has created a press and poster campaign for Tiger Beer. The campaign for the brand, which is owned by Singapore-based Asia Pacific Breweries, will break on May 12. ‘Tiger Girl’ campaign will continue to use Tiger’s ‘Discover the Tiger’ strapline and will feature Beijing-based model Jing Chen. The spring-summer campaign will also include advertising on the London and Glasgow underground systems. Outdoor ads will run in Belfast, Brighton, Bristol, Edinburgh, London, Leeds, Manchester and Sheffield. Media planning and buying is through Walker Media. In the UK, Tiger Beer is distributed by independent drinks company Ubevco.


Bodycare to relaunch and open new stores

Marketing Week

Bodycare International is planning a £6m relaunch of its network of tanning salons and products, following a British Medical Association (BMA) report that links tanning booths with cancer. The report calls for tighter restrictions on the use of sunbeds, which the BMA claims can cause certain types of skin cancer, premature ageing and damage to […]


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