Imogen Thomas nets Paddy Power ad deal

Former Miss Wales and Big Brother contestant Imogen Thomas has signed up with Paddy Power for a campaign to promote its UEFA Champions League final offer.

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Full-page press ads featuring Thomas in a Manchester United shirt, wielding a Paddy Power-branded football, have appeared in newspapers today (26 May).

Thomas has been the centre of a media storm around “super injunctions” due to her alleged affair with Manchester United player Ryan Giggs.

Liberal Democrat MP John Hemming used Parliamentary privilege to reveal Giggs’ name, after tens of thousands of people on Twitter had also named the player who had taken out the writ.

The ad promotes Paddy Power’s money-back special offer ahead of Saturday’s (28 May) Chaimpons League Final between Manchester United and Barcelona.

The campaign carries the tagline “Imogen can’t keep quiet about this!”.

A Paddy Power TV ad featuring a blind footballer kicking a cat was the most complained about ad of 2010, according to the Advertising Standards Authority.

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