In-demand skills and the gender pay gap: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact marketing is the most in-demand skill for marketers to the enduring gender pay gay, it’s been a busy week. Here is my take.
This just in… Marketers must be skilled in marketing
Ready yourself for a shock. According to a survey by LinkedIn this week, the must-have, most demanded skill by employers of marketers is… marketing. I know, as I say, a shock. A quirk of methodology, or inadvertent revelation of core truth? Likely both.