In the average lifetime, a commuter will spend 27 years moving and 26.5 years stationary. How does the Diary know? Because it’s in the Commuter Times. This handy-sized gift book is designed to entertain, inform and amuse workers enduring the daily trudge into work. Details and two sample chapters can be found at thecommutertimes.com. So, hopefully, the sight of grown men fighting over the last copy of Metro will be a thing of the past.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.