In the average lifetime, a commuter will spend 27 years moving and 26.5 years stationary. How does the Diary know? Because it’s in the Commuter Times. This handy-sized gift book is designed to entertain, inform and amuse workers enduring the daily trudge into work. Details and two sample chapters can be found at thecommutertimes.com. So, hopefully, the sight of grown men fighting over the last copy of Metro will be a thing of the past.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.