In the average lifetime, a commuter will spend 27 years moving and 26.5 years stationary. How does the Diary know? Because it’s in the Commuter Times. This handy-sized gift book is designed to entertain, inform and amuse workers enduring the daily trudge into work. Details and two sample chapters can be found at thecommutertimes.com. So, hopefully, the sight of grown men fighting over the last copy of Metro will be a thing of the past.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.