In the old days, wine was called ‘claret’, ‘ChÃ¢teauneuf du Pape’ or ‘GewÃ¼rztraminer’. Then, in the Seventies, branding poked its nose in and foisted Blue Nun on an unsuspecting public. These days, benighted drinkers can quaff Old Git, French Connection and the latest addition to this unholy canon, Jack Rabbit. A range of Californian wines comprising a merlot, a white zinfandel and a chardonnay, it represents a welcome departure in a market saturated with, er, Californian merlots, white zinfandels and chardonnays. At least it has a nice name, and is ‘underpinned with light-hearted copy’ such as ‘Hop off and fetch some glasses’ and ‘Rabbit, rabbit, rabbit’. The Diary could suggest others (‘Experience myxomatosis – get blind drunk’, or perhaps ‘Rabbits eat their own faeces’), but that would be mean.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features.