Inbev picks Kitchen for ‘take-home market’ drive

The London Kitchen, part of Omnicom-owned Zulu Network, has been appointed to Inbev’s roster following a pitch against roster agencies BD-NTWK and The Marketing Store.

The agency will work with a number of the company’s brands as part of a £1m initiative to promote them in the take-home market.

Kitchen’s appointment is the latest in a number of changes to the company’s advertising roster. Last year the global brewer parted company with Bartle Bogle Hegarty (BBH) after 15 years. The advertising agency had worked on a number of the brewer’s accounts including Murphy’s and Castlemaine XXXX, and was behind the Boddingtons “Cream of Manchester” campaign.

The company also restructured its marketing department last October for the second time in a year. The new structure was due to result in additional positions reporting to marketing director Devin Kelly.

InBev, which is one of the world’s largest brewers with brands including Stella Artois, Becks and Leffe, now has a UK roster of agencies that includes Lowe London and design agency Jones Knowles Ritchie, as well as Kitchen.

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