InBev UK appoints Devin Kelly
InBev UK has appointed Devin Kelly, the global brand director for Stella Artois and Brahma, as marketing director, as revealed in Marketing Week earlier this year (March 23).
Channel 4 challenges brands to authentically represent disabled people with £1m diversity award
Niamh CarrollChannel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Government preps campaign urging brands to slash prices by cutting marketing
Charlotte RogersThe taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.
Moonpig praises ‘always on’ marketing strategy amid personalisation push
Charlotte RogersThe brand believes a focus on “hyper-personalised” customer journeys, expanded gifting and a subscription service will help it grow following a post-lockdown lull.
Gifts form an emotional connection that discounting can never achieve
Ed WardSavvy marketers are realising discounts ruin brand image and slash margins, but gifts and rewards can boost sales while building loyalty.
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