Inbox Digital, the full-service digital agency, has appointed Matt Ramsay as business development director. Ramsay previously headed business development for digital agency E3. Inbox specialises in e-mail, Web and mobile marketing. It has just developed a viral game to promote the PC game Bet On Soldier, to be published by Digital Jesters in September.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.