Incentives aid social media engagement

A recent study carried out by TNS suggests that six out of 10 Britons don’t want to engage with brands through social media (NMAlinks.co.uk/smengage) – a situation that is creating “mountains of digital waste”.

However, research from KN Dimestore and SocialVibe found that 90% of consumers are actually happy to interact with an incentivised ad engagement and 48% said that while they may initially opt-in to a brand engagement for the incentive, they end up staying and paying attention to the brand message.

In the era of the “value exchange”, consumers are happy to engage with brands on social media providing brands give something back to consumers in return for their attention.

Richard Reeves Managing director, EMEA SocialVibe

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