Independent label signs ad-share deal with YouTube

Independent record label Anjunabeats has signed an ad revenue-sharing deal with YouTube. The record label claims to be the first UK indie label to agree a partnership with the video-sharing website.

The label, which handles a trance and electronic acts such as Above and Beyond, will earn a share of advertising revenue from any clips that are indentified as including its artists.

It will include content such as music videos, behind the scene interviews, footage from any gigs and interview segments posted on YouTube, either by Anjunabeats or through user generated content.

The record label says it decided to sign the deal with YouTube after realising the amount of content they were asking to be taken down, could generate revenue for them instead.

Anjunabeats managing director, James Grant, says: “We share ad revenue in all clips on YouTube that we have identified as using our music. As traditional income streams fall, it is inevitable that these scenarios become more important.”

The record label is following in the footsteps of the four major record labels – EMI, Universal, Warner Music and Sony BMG – who all have ad revenue-sharing deals with YouTube.

Recommended

GM considers brand cull

Marketing Week

General Motors is understood to be considering axing Saab in a bid to cut costs and win $12bn (£7.8bn) in Government loans. It is also looking to drop Saturn, Pontiac and Hummer. The US carmaker has already warned it could run out of money before the end of the year and is cutting costs wherever […]

ASOS.com sees profits leap by 68%

Marketing Week

ASOS.com, the online fashion retailer, has reported a 68% increase in first-half profits, showing resilience against the retail slowdown. The company says it views the coming months with “cautious optimism”. The website, which sells versions of outfits worn by celebrities and those sold by popular designers, saw sales jump 107% to £67.5m for the six […]

Will O2’s sponsorship lead to it monopolising the live music scene?

Marketing Week

O2’s sponsorship of the Academy Music Group gives it dominance over the entire UK live music arena and, some say, could leave other operators’ customers out in the cold. Last week, the mobile operator announced that it is to sponsor all 11 AMG venues, ending AMG’s five-year relationship with Carling (MW.co.uk November 6). The deal […]

Comments

    Leave a comment