Current commercial director Daryl Fielding is leaving the company and is not thought to have a job to go to. The publisher recruited Fielding from Ogilvy & Mather 18 months ago in a bold recruitment move for the traditional newspaper world.
Fielding is considered one of the architects of Unilever’s “Real Women” Dove advertising strategy.
Davies is a former advertising director of Associated Newspaper’s Mail on Sunday.
The Independent titles are struggling with circulation and revenue and IN&M shareholder Denis O’Brien has angered the Board by saying the newspapers will fold by Christmas.
Simon Kelner, managing director of The Independent says: ‘We are very sorry to lose Daryl, who is one of the best strategic thinkers in the business, but in Simon Davies we are fortunate to have landed a man with wide experience and great energy who, I’m sure, will build on the foundations laid by Daryl.
“We have a young, committed advertising department who are passionate about our brands, and, even in a tough market, have punched above their weight. Under Simon’s leadership, I’m sure they’ll go on to achieve even greater things.”