Independent News and Media is believed to be preparing a ‘compact’ edition of The Independent on Sunday. The company, the first broadsheet to launch a tabloid version, reported an average net circulation rise of 4.65 per cent to 248,876 for January on the previous month…
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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