The Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence. Read the full article here.
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
Rich media, measurement and integration of the marketing mix are among the hot topics when in-store communications experts talk shop with Marketing Week.
Boots is bringing a Mission Impossible action theme to its Christmas ad campaign.
While 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
Has digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
Virgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.