The Independent is teaming up with Empire magazine to produce a series of four film supplements to run on consecutive Saturdays from May 10. The initiative is supported by a &£300,000 TV and press campaign created by Walsh Trott Chick Smith.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.