The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
The Sun’s apology over Hillsborough is just a stunt to woo readers.
The Diary has enough trouble trying to get a Web browser running smoothly, so it was gratifying to hear news of the launch of Zip Television, a virtual advertisement-only channel. As the channel will be using BT technology, it made sense to hold the hi-tech launch party at the BT Tower, from where Zip will […]
Woolworths has joined Zip Television, the interactive television channel set up by a consortium of advertisers including Honda, Orange, Procter & Gamble and Unilever. Woolworths is the first retailer to join and will launch an interactive campaign later this year. (Media Analysis, page 19; Torin Douglas, page 21)
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.