The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.
The Sun’s apology over Hillsborough is just a stunt to woo readers.
The Diary has enough trouble trying to get a Web browser running smoothly, so it was gratifying to hear news of the launch of Zip Television, a virtual advertisement-only channel. As the channel will be using BT technology, it made sense to hold the hi-tech launch party at the BT Tower, from where Zip will […]
Woolworths has joined Zip Television, the interactive television channel set up by a consortium of advertisers including Honda, Orange, Procter & Gamble and Unilever. Woolworths is the first retailer to join and will launch an interactive campaign later this year. (Media Analysis, page 19; Torin Douglas, page 21)
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.