Independent’s commercial director moves to Mediaforce

The Independent’s commercial director, Lawrie Procter, is leaving to join sales house Mediaforce as managing director. In a separate move the newspaper has recruited former News International director of strategic planning Andrew Christie as group strategy director.


Switch-on bad trip as glitches zap Zip

Marketing Week

The Diary has enough trouble trying to get a Web browser running smoothly, so it was gratifying to hear news of the launch of Zip Television, a virtual advertisement-only channel. As the channel will be using BT technology, it made sense to hold the hi-tech launch party at the BT Tower, from where Zip will […]

Woolworths joins Zip Television

Marketing Week

Woolworths has joined Zip Television, the interactive television channel set up by a consortium of advertisers including Honda, Orange, Procter & Gamble and Unilever. Woolworths is the first retailer to join and will launch an interactive campaign later this year. (Media Analysis, page 19; Torin Douglas, page 21)