Indesit supports 2004 European Championship
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Indesit has signed a deal to be a ‘special supporter’ of the 2004 football European Championship as part of a &£5m marketing push planned for the white goods brand.
Beauty company Aveda has appointed Emanuel Rey as European marketing director. He joins from cosmetics company L’Oréal, where he worked in the marketing department. Rey will be responsible for developing the brand across Europe and will be launching Aveda in new markets such as France, Spain and Scandinavia over the next two to three years. […]
The Department for Work and Pensions (DWP) has split the creative business for its pension credit scheme between Delaney Lund Knox Warren & Partners (DLKW) and direct marketing agency Draft Worldwide. The Government will spend &£24m on marketing and advertising the scheme, which encourages people to save for retirement rather than rely on government support, […]
Ware Anthony Rust has been appointed to develop an integrated campaign for agriculture company Monsanto, focusing on its spring feed barley seed brand Spire.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.