Current commercial director Daryl Fielding is leaving the company and is not thought to have a job to go to.
The publisher recruited Fielding from Ogilvy & Mather 18 months ago in a bold recruitment move for the traditional newspaper world. Fielding is considered one of the architects of Unilever’s “Real Women” Dove advertising strategy.
Davies is a former advertising director of Associated Newspaper’s Mail on Sunday.
The Independent titles are struggling with falling circulations and revenue, and IN&M shareholder Denis O’Brien has angered the board by saying the newspapers will fold by Christmas (Marketingweek.co.uk, 21 September).
Simon Kelner, managing director of The Independent says: “We are very sorry to lose Daryl, who is one of the best strategic thinkers in the business, but in Simon Davies we are fortunate to have landed a man with wide experience and great energy who, I’m sure, will build on the foundations laid by Daryl.
“We have a young, committed advertising department who are passionate about our brands, and, even in a tough market, have punched above their weight. Under Simon’s leadership, I’m sure they’ll go on to achieve even greater things.”