Inferno has won Prudential’s &£3m customer relationship marketing business after the financial services company created a customer communications experience division.
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.