Subscriber Exclusive 
Inflation-busting marketing and a new era for women’s sport: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the Lionesses’ historic Euros win to the looming recession, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Game changer
Former England player turned presenter, Alex Scott, summed it up perfectly following the Lionesses’ historic win in Women’s Euros final on Sunday. “I’m not standing up at corporate events in front of sponsors anymore begging for them to get involved in the women’s game, because, you know what? If you’re not involved then you’ve missed the train, it’s finally left the station and it’s gathering speed.”
